Jay-Z is entering the marijuana industry as a chief brand strategist

LOS ANGELES – Jay-Z can be heading to the legal weed industry being a chief brand name strategist together with a Ca cannabis item company.

The particular rapper stated in a declaration Tuesday which he entered the multiyear handle San Jose, California-based Caliva.

His function will contain driving innovative direction, outreach efforts plus strategy for the particular brand.

Jay-Z says this individual also would like to increase the financial participation of individuals returning through incarceration by means of job teaching and labor force development.

The particular rapper known as Caliva “the best companions for this effort. ”


“Anything I do, I wish to do properly and at the greatest level, inch he stated in a pr release. “We wish to create some thing amazing, to enjoy the process, perform good plus bring individuals along the way. ”

Caliva functions a plantation and 2 stores within Northern Ca. It also redirects its top quality products within roughly 2 dozen additional retail outlets within the state.

NATIONAL FOOTBALL LEAGUE legend May well Montana’s investment capital firm required part inside a $75 mil investment within Caliva recording.

Contributing: The writer Cannon, UNITED STATES TODAY

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